What sectors are defined as part of the Creative Industries?

The nine sectors in the UK creative industries are:

1.    Advertising and marketing

2.    Architecture

3.    Crafts

4.    Design: product, graphic and fashion

5.    Film, TV, video, radio and photography

6.    Computer games and services

7.    Publishing

8.    Museums, galleries and libraries

9.    Music, performing and visual arts

Can the project work across or with other sectors?

The primary sector and focus of any project must be the creative industries.


UKRI will not fund projects or solutions which involve the development or application of tools, products or services in areas other than the creative industries. For example: Sport is not a creative industry in itself, but innovations relating to the broadcast and production of sports content would be eligible.

Advertising and marketing

If the project is in these sectors, then it is in scope. If the project is using advertising companies to develop something outside of the creative industries, this would be out of scope.

Content in education

When related to teaching and the classroom environment, this is not in creative industries and out of scope.

If the focus of the project is innovation within education, that would out of scope. If the innovation is focused on the creative industries aspects of AR/VR content creation, that would be in scope.

Immersive technology

Immersive technology refers to technology that blurs the line between the physical world and digital or simulated world, thereby creating a sense of immersion,  surrounding the audience so that they feel completely involved in the experience

Immersive experience

Multisensory narrative or interactive audience experiences mediated through technologies including:

  • virtual, mixed and augmented reality (VR, AR, MR)
  • haptics
  • advanced visualisation
  • other sensory interfaces

‘Step change’

UKRI are looking to fund step change innovation, not iterations or incremental product development. Your project must demonstrate it can significantly advance the current state of the art in its chosen field.

Is this funding for creative content development?

UKRI are not funding development of new content in itself (no matter how novel, cross-genre or avant garde it might be). However they are looking to fund projects where the production/exploitation of content is driving technological innovation, including the development of new tools, products or services related to the development of immersive content..


What is the definition of Industrial Research and Experimental Research?

Definitions can be found in Innovate UK’s General guidance for grant applicants


What are the definitions for Small, Medium and Micro businesses?

The definition of micro, small and medium-sized enterprises (SME) used by UKRI is set out in the European Commission Recommendation of 6 May 2003.


Please refer to the project finance guidance


Are international partners allowed?

Projects with global potential and routes to international markets are very welcome, but all partners must carry out their project work in the UK and intend to exploit the results in or from the UK.


Video content

The video which forms part of the application is not scored in and of itself, but the content of the video will be taken into account when scoring all the other questions. This is your chance to really get your idea across and to address anything you didn’t cover elsewhere in your application.


You can contact Innovate UK or Immerse UK for any questions you may have on: