Innovate UK, part of UK Research and Innovation, will invest up to £2 million in collaborative innovation projects. The aim of this CR&D competition is to advance the development of collaboration with innovators in the creative industries. We’re looking for products and tools across the creative supply chain which benefit and strengthen the UK creative economy.

Your project must:

  • support the growth of the UK creative industries
  • demonstrate a clearly innovative and ambitious idea which addresses an industry challenge
  • be a significant improvement on what is currently available, with a demonstrable impact to your growth plan
  • create a new revenue stream, for example, new products, tools or intellectual property (IP)
  • be market ready within 12 months after project completion
  • demonstrate value for money

We welcome applications from businesses collaborating with other organisations in their regional cluster, and across the whole creative sector, including:

  • sustainability in the screen sector
  • music innovation including new fan engagement tools
  • managing copyright in digital media
  • new possibilities within visual effects (VFX)
  • modernising traditional design and craft practices
  • improving transparency and accountability across the online advertising supply chain

These are examples of innovation areas, not an exhaustive list. We encourage innovation proposals across the creative industries.

Your project must be SME-led and must involve at least one business from outside the Greater London area.

Innovate UK will hold an online briefing event on Wednesday 11 December 2024 at 10:30am: click here for the joining link. Briefing slides will be available to download after the event.

If you would like help to find a collaboration partner, contact Innovate UK Business Connect’s Creative Industries team.

Click here to find out more and apply. Application deadline: 29 Jan 2025.