Innovate UK is inviting ambitious innovative companies to participate in its Global Business Innovation Programme (GBIP).

Each GBIP aims to help UK businesses grow and scale on a global stage through building R&D and innovation collaborations and partnerships and accelerating access to the market.

The programme consists of a Get Ready preparation phase followed by a market visit to Helsinki, Finland, to include a 4-day tailored programme with access to Slush 2026 followed by an Exploit the Opportunity workshop.

The programme will provide a unique opportunity to understand the investor ecosystem, develop an investment strategy and investor deck, connect with potential investors, partners and technology collaborators.

Participants will benefit from bespoke support from an Innovate UK Business Growth innovation and growth specialist to leverage contacts and knowledge gained during the programme, progress investment opportunities and support your growth journey.

Focus areas for this GBIP (see below for more details):

  • Innovative products, platforms and services that support the development, publishing, distribution, monetisation, operation and commercial growth of video games
  • Innovative products, platforms and services that support the creation, delivery, optimisation, measurement and commercial effectiveness of advertising, marketing, public relations and communications activity

Note: This opportunity is fully funded support and not monetary funding.

Applicant briefing: 1pm, Wednesday 15 July 2026. Click here to register for a place.

Three linked GBIPs

This GBIP is one of three opportunities:

  • Finland, Helsinki, Slush: Gaming, Adtech and Martech (Nov 26)
  • Japan: Music (early 2027)
  • USA, Austin SXSW: Screen and Adtech (March 27)

A company is only able to participate in one of these three GBIPs. Please apply for the most appropriate opportunity that will support your business.

To apply for this GBIP, you must:

  • be a UK-based technology-led high growth potential company
  • operate within the focus themes: i) video games ii) advertising and marketing technologies
  • be a company with fewer than 250 employees
  • be the CEO, founder, or senior decision maker in the business
  • be able to attend all workshops and complete all activities

Find out more and apply (closing date 30 July 2026).