We are excited to announce that SXSW London is the newest industry partner for the Innovate UK Immersive Tech Awards 2025, that will be supporting our community as we celebrate our finalists at the awards reception and showcase on Monday 2 June in London.

The world-class team of SXSW London are looking forward to presenting complimentary Screen Passes as prizes to winners of the Innovate UK Immersive Tech Awards 2025. Throughout the South by Southwest’s first inaugural European event in June, our honoured winners will have the opportunity to discover some of the world’s best innovators in tech and creativity, as well as access trailblazing talks, showcases, exclusive screenings, premieres, networking, and more!

“We are delighted to announce this incredible partnership with SXSW London to further enhance the awards experience for our winners. Having the team from SXSW London involved with the Innovate UK Immersive Tech Network, in addition to our amazing internship partners, is testament to the wider impact that our awards programme and the network are having throughout the ecosystem.”

Asha Easton, Innovate UK Immersive Tech Network Lead

2025’s award winners were celebrated at the awards reception on 2 June in London – read more here.