Innovate UK, as part of UK Research and Innovation, is investing up to £8 million through its Production Innovation for Immersive Content fund, which opened for applications on Monday 1 October.

This competition is designed to support innovation projects, to enable immersive content to be created faster and more efficiently. It is part of the Industrial Strategy Challenge Fund’s Audience of the Future (ISCF AotF) programme.

It aims to explore future commercial opportunities in creative industries by funding pre-commercial innovative projects which enable immersive content to be created faster, more efficiently or in new ways, and improve significantly on the current ‘state of the art’ in the field.

All proposals must:

• include at least one participant who is a content creator;
• develop tools, products or services for creating and delivering immersive content;
• take an innovative approach;
• describe your exploitation plan for commercialisation.

Projects must be business led, and organisations can either apply alone or collaborate with others. All projects must include at least one SME.

To find out more and to access supporting resources and briefing events, visit our Audience of the Future pages.