The Future of Live Experiences

What can virtual production be when you take it beyond film production?

By now we’re sure you’re familiar with the idea of virtual production as a technique used by film studios and big Hollywood productions. However, where we think things could become very interesting is in the convergence of live experiences and virtual production. What happens when you can mix virtual assets in physical spaces in real time?


Anna Abdelnoor, Co-Founder – ISLA

Pippa Bostock, Business Director – University of Portsmouth

Tishura Khan, Creative Technology Manager  – Outernet

Host: Anton Christodoulou, Group Chief Technology Officer – Imagination

Watch the recording of the session below.


About Virtual Production

Virtual Production is more accurately described as real time content production; The process by which digital objects and environments are generated in real time using video games engines such as Unreal and Unity. The same technology that immerses you in living, breathing, photorealistic gaming worlds, is now being used by filmmakers, storytellers, marketers and even product designers, opening up limitless creative possibilities.

About the Series

Between November 2021 and March 2022, Immerse UK and Imagination will be joined by industry experts in a series of panel discussions and thought-leadership pieces exploring the impact of virtual production and real time content production, each from a different perspective.

Join us as we explore virtual production through three different lenses, including;

The Future of Content (22 November 22)
The benefits and impact of using a real time workflow to create content: view the video of the first session, and read Anton Christodoulou’s follow-up article.

The Future of Live Experiences (23 February 22)
The emerging advantages, and challenges, of using real time content for live experiences – watch the recording above.

Digital Transformation in real time (23 March 22)
Exploring what is required to embrace realtime technologies and workflows in your organisation – click here to find out more and register for a place.

This series aims to demystify the technology and dig into the practical applications, and structural, business and cultural impact of this incredible new world, which is and will continue to transform industries in much the same way that cloud computing and the Internet before it.

Hear from industry experts and thought leaders at the forefront of Virtual Production, as they guide you through the latest techniques and possibilities in this exciting new space.