Don’t Just Replicate Your Business in the Metaverse, Build a New World

We all know the M-word. And we know it’s the future. So, now what? There’s a lot of talk about what it could, should or will be, but the real question is: how can businesses build in the metaverse today? The biggest opportunity for businesses right now is to create entirely new virtual expressions of brand and customer experience. It’s all about world-building. It’s not about developing literal, one-off virtual spaces, or the digital duplication of products or services. It’s about building experiences that change the way customers understand your business, and themselves.

In this talk, you’ll hear Sol Rogers, Global Director of Innovation for Magnopus, talk about the essential ways to think about translating your business into a world today.

Speaker: Sol Rogers, Global Director of Innovation, Magnopus