Watch our webinar recording with a panel of industry experts to explore the location based experiences market, including the impact of Covid-19 both now and in the future.

About this webinar

As the outbreak of Covid-19 led to the closure of public spaces, events and entertainment venues on a global scale, location based immersive experiences have been stopped in their tracks. As lockdown slowly lifts, now’s the time to be looking to the future, and planning the steps that the industry needs to take to start the road to recovery.

In this webinar recording, Immerse UK and our panel of industry specialists in the immersive entertainment out-of-home sector discuss the current state of the industry and the possibilities for the future, including potential opportunities and pitfalls that may need addressing. We also be explore practical measures that need to be introduced around social distancing, hygiene standards and best practice.

Our expert panel includes:
  • Kevin Williams, Founder, KWP Limited
  • Joanna Popper, Global Head of Virtual Reality for Location Based Entertainment, ‎HP
  • Simon Reveley, Founder, Figment Productions
  • Leif Petersen, Founder & CEO, HOLOGATE
  • Steve Tagger, Business Development Director, nDreams

Useful links

  • HOLOGATE’s hygiene and safety standards guide
    Designed to bring a uniformed process to the location based entertainment industry,  this guide is based on HOLOGATE’s years of experience operating systems and attractions. Learn more and read the guidelines
  • Figment Productions case study
    Find out more about Figment Production’s work on the groundbreaking Derren Brown’s Ghost Train at Thorpe Park. Learn more

Panelist biographies

Kevin Williams – Founder, KWP Limited

Kevin Williams has an extensive background in the development and sales of the latest amusement and attraction applications and immersive technologies.  The UK born specialist in the pay-to-play scene; is well-known through his consultancy KWP; and as a prolific writer and presenter (along with his own news service The Stinger Report), covering the emergence of the new entertainment market. Kevin has co-authored a book covering the sector called ‘The Out-of-Home Interactive Entertainment Frontier’ (published by Routledge), feverishly working on the sequel coming out this year.  And is the founding chairman of DNA Association & Conference, focuses on the digital Out-of Home interactive entertainment sector.


Joanna Popper

Joanna Popper is a Hollywood and Silicon Valley media executive. She is HP’s Global Head of Virtual Reality for Location Based Entertainment and leads Go-To-Market initiatives for XR. Prior she was EVP of Media & Marketing at Singularity University and VP Marketing at NBCUniversal. Joanna developed a TV show partnership with NBC and Singularity University for a new TV series on technology and innovation. Joanna was selected as “50 Women Can Change the World in Media and Entertainment,” “Top Women in Media: Game Changers,” “Top Women in Media: Industry Leaders,” “Digital It List,” “25 Most Influential Women to Follow in VR,” 101 Women Leading the VR Industry” and is on the Coalition for the Women in XR Fund.

Simon Reveley – Founder, Figment Productions

In 2009 Simon founded Figment Productions where he has delivered large scale film, audio-visual and digital projects for Volvo, Virgin Media, Coca-Cola (inc. Olympics projects), and hundreds of film, AV and interactive installations for world famous attractions such as Wimbledon Tennis Museum (UK), Chelsea FC Museum (UK), Volvo Ocean Race Museum (Spain), The Springbok Experience (South Africa), and 100+ projects for Merlin Entertainments in collaboration with Merlin Magic Making at Sea Life Centres and LEGOLAND Discovery Centres around the world.

Leif Petersen – Founder & CEO, HOLOGATE

Leif is a visionary entrepreneur with 20+ years of experience in all facets of immersive media. As founder and CEO of HOLOGATE, he is leading the expansion of their market leading virtual reality platforms for entertainment and enterprise. HOLOGATE is the world’s largest out-of-home VR entertainment network, that currently connects more than 300 multiplayer systems in 35 countries, captivating more than 5 million players per year.

Steve Tagger – Business Development Director, nDreams

Biography to follow