How Rocking Horse created an immersive brand film experience for One Peak’s 10-year anniversary celebration and refreshed brand.
The Requirement
One Peak aimed to craft a compelling brand narrative for their annual investor meeting at London’s renowned Lightroom venue. They were looking for an immersive film that not only highlighted their significant impact in the software industry but also celebrated the remarkable achievements of their portfolio companies and introduced their refreshed brand identity. The challenge lay in designing a non-linear narrative that would engage and captivate attendees during the networking event, effectively utilising the venue’s 360° display capabilities.
The Solution
Rocking Horse crafted a sophisticated visual narrative that maximised Lightroom’s distinctive multi-wall display capabilities. Through close collaboration with One Peak’s team, we developed a three-minute piece that seamlessly wove together founder profiles, company milestones, and dynamic brand elements. Our innovative approach used the firm’s ‘peak’ motif to link the narrative together and guide viewers around the space. The piece was elevated by bold typography and fluid transitions that reinforced One Peak’s contemporary, technology-focused identity.
Impact and Benefits
With guest speakers including Sir Mo Farah and a private viewing of Tom Hank’s Moonwalkers film, the annual investor meeting was a huge success, and the brand film was a particular highlight. The final piece powerfully positioned One Peak as an innovative and founder-centric investment partner in the market. Through thoughtful presentation of portfolio company achievements, the film strengthened investor confidence while the immersive format created a distinctive brand experience that set One Peak apart in the competitive growth equity landscape.