We designed and built an immersive, interactive Innovation Hub for Berry Global at their new Barcelona headquarters, showcasing the company’s commitment to sustainability and the circular economy through creative technology. Covering 320m², the hub combines an AI-powered knowledge base, a mixed reality table, NFC product explorers, and customisable ambient elements to engage clients, employees, and the local community in Berry’s innovations like CleanStream®. Overcoming tight deadlines, evolving tech, and complex stakeholder collaboration, the project delivers a flexible, purpose-driven learning centre that has received glowing feedback and continues to evolve with ongoing support.