The Emotion Industry
We’re at a critical juncture in humanity where we are losing humanity to an illusion created by machines.
Recorded between London, L.A, and Canada using tape and vintage analogue equipment – Emotion industry is a narrative reflecting on sense of self, and identity in the digital realm – a visual album of dream logic scored through the lens of Afro Futurism, Asian Industrial electronica, Sound System music, Post Rave and Dub.
The Emotion Industry is the pairs audio visual comment on the modern digital landscape and its influence – “Theres an unfathomable power to blur reality as we know it. The ability to decern what’s real and what’s not is becoming increasingly difficult – social media super computers using data points to push your buttons for manufacturing consent, Ai articles and deep fake images add to the illusion. The ability too really ‘see’ the objective reality of what’s been created is the new enlightenment”
“In The Emotion Industry we aim to use the most modern cutting edge techniques available to us. Sometimes embracing the errors and inconsistencies in the knowledge that when the “bugs” are ironed out and the tech made smooth these errors will be lost forever. Capturing the spaces in between advancement is an essential archive to advancement. Yesterday’s idiosyncrasies are today’s nostalgia.”
Here are some highlights of the campaign so far.
An interview about the work
Bon are joined by Composers, Holland Andrews, (Whitney Museum Biennale) Ivor Novello winners Speakers Corner Quartet , Ibukun Sunday (Phantom Limb Records), Xiaoqiao, feature, as well as another collaboration with Lucinda Chua, having already joined forces on her debut album ‘You’ (4AD.) and EP In the Name Of the Rose.