Eyes Off The Road!

We were engaged by Universal Pictures to develop content for an in-car entertainment experience of the future, built on German tech startup, holoride’s, technology.

holoride is open to any car manufacturer and content producer in the world, we were one of the first selected agencies working with holoride’s Software Development Kit.

With the technology from holoride, set inside new 2020 Ford Explorer vehicles, riders will be transported to the mysterious re-imagined world of The Bride of Frankenstein. Once inside the vehicle, riders buckle their seatbelts, put on their VR headset, and are joined by the Bride of Frankenstein on a special mission. Along the way, riders encounter interactive monsters and obstacles in a fully immersive, “elastic” VR experience