The Challenge:
To activate the Worten brand with the portuguese gamer community, promoting brand recognition as “the place for gaming and esports in
Portugal”.
The Platform:
Gamified website dedicated to gaming and to the portuguese gaming community with the goal to become the Nº1 gaming hub in Portugal.
It focuses in 3 axes:
• News
• Esports Tournament
• Contests
Through gamification the activites and interactions in the platform are dynamic:
• Quest system that encourages interaction throughout the day
• Winning Rings (Worten game ring currency) through multiple activities and interactions
The Path:
1. In-Store Tournaments
2. Online Tournaments
3. Rock in Rio Arena
Results:
• + 53 K Registered Users
• + 40 M Virtual Currency Units
• + 500 Redeemed Products
• 27 Tournaments across 7 different games in 10 months
• + 4 K Unique Tournament Registrations
• Average 257 player signups per tournament
• 3 Live Events
• + €30 K awards for the Tournaments