About Ethics

The Ethics Working Group will focus on creating an open forum to regularly discuss ethics in immersive technology, spatial computing, and the metaverse. It seeks to contribute to the development of ethical standards in the sector, establishing the UK as a global leader in ethical practices for immersive technologies. Bringing together existing research, the group aims to create a central repository that highlights key definitions, current issues, and emerging ethical challenges in XR. The group will identify practical steps to establish industry guidelines, as well as to develop tools and software to support ethical innovation. Focus areas will include data privacy, responsible content creation, and addressing inequalities, with the aim of ensuring that immersive technologies are developed in a responsible and ethical manner across the sector. Co-chairs: Anton Christodoulou and Lynne Hall.

Members

Lynne Hall
Professor Emerita of Interactive Experience at the University of Sunderland

Lynne is a Professor Emerita of Interactive Experience at the University of Sunderland. Lynne has over 30 years of experience designing, developing and evaluating user experience with emerging technologies from approaches to empathic engagement with embodied AI-agents to innovati...

Anton Christodoulou
CTO, Founder, Rewi.re

Driven by a passion for fusing strategic insight, cutting-edge technology and human-centred storytelling, Anton defines and executes transformational technology strategies for global organisations, to deliver groundbreaking, Guinness World Record breaking, and multiple award-winn...

Joanna Henderson
Researcher

I have spent the past 20 years in senior global leadership roles in the consumer products and management consultancy industries including Diageo, L’Oréal, EY and Unilever. But in 2022 I broke from the corporate world to study a full time Masters in immersive technologies and ...

Mary Stewart-David
Director, Imminent XR

Director of Imminent XR (XR content creation and production, currently developing XR Content for the new Meta Quest 3 & 3S MR headsets) and Dillmeadow Media (virtual music and film production technical services). Member of the 2024 Expert in Residence cohort at the Turing Instit...

David Burnet
Founder and director, INVIDAR

I am the founder and director of INVIDAR, specializing in immersive technology and real-time 3D solutions. With extensive experience in XR, I have led innovative projects for global brands like Lego, Samsung, and Milwaukee. My expertise lies in developing immersive experiences th...

Mark Sage
The Augmented Reality for Enterprise (AREA)

I lead the only global, membership-funded non-profit alliance dedicated to helping accelerate the adoption of Enterprise Augmented Reality (AR) by supporting the growth of a comprehensive ecosystem.

Jacqueline Watts
Technology solicitor

I am an experienced technology solicitor specialising in emerging technologies especially those in web3, metaverse, XR & blockchain. I am the Author of Law in the Metaverse - which is due to be published in January 2025 by Bloomsbury Professionals. Amongst other issues the book e...

Juliet Brown
Researcher

Over the past seven years my Practice-led PhD research has sought to examine the ethical dilemmas of working in virtual reality and XR in a therapeutic context. My background is as a documentary filmmaker with an interest in psychotherapy. The intention of my recently completed P...

Indira Knight
Design researcher and creative technologist

I am a design researcher and creative technologist with a background in animation, AR and VR and emerging technologies. I am currently a PhD student at Oxford Brookes researching how AR and VR can be delivered for community engagement in planning in a way that fosters trust. I a...

Thomas White
Fonder, World1-1

I hold a BA in Games Design and an MA in Virtual and Augmented Reality, with my dissertation focusing on biofeedback and user data to enhance gameplay. I then worked at Imperial College as a Technical Artist and later as the Senior XR Consultant in the Digital Media Lab. During m...

Dee Harvey
Director and producer

Dee Harvey is an award-winning director and producer working in immersive media. Her film Heartbeat, a verbatim VR documentary about miscarriage, won Best Narrative at Raindance Immersive in June and will be in competition in Kaohsiung and Aesthetica Film Festivals in Autumn 2024...

Alex Book
Co-founder, ARCADE XR

Alex is a creative strategist and narrative designer with a passion for technology and the positive impact it can have on individual and societal ways of life. He spent his early career in the murky waters of finance but quickly realised it was leaving him dissatisfied. He gained...

Nicky Goldberg
Head of Operations, BBC News

I'm currently the Head of Operations at BBC News in London, responsible for all of our TV, radio and digital studios and their 300+ staff. Prior to that I have 18 years experience as a journalist and senior editor, producing and overseeing international news content for the BBC. ...

Rebecca Slough
Founder and MD, D5 Design

I am the founder and MD of D5 Design. We are an ISO 27001:2022 certified creative studio with a worldwide reputation for bringing the science and technology behind a product to life. For over a decade we have been trusted partners working closely with scientists and R&D teams fro...